Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Andrea Dyer
Meet Andrea Dyer Greene, a proud native of the picturesque Upper Cumberland region. With a heart dedicated to family, faith, and close friends, she stands as a devoted wife and mother, finding joy in the simple pleasures of life. A seasoned professional in the housing industry for nearly 24 years, Andrea earned her degree in Housing & Design with a minor in business from Tennessee Technological University. She has seamlessly blended her passion for design with an innate understanding of business principles, making her mark in the industry. In 2024, Andrea proudly celebrates two decades as a full-time Realtor®, showcasing her expertise in guiding clients through the intricate process of buying and selling homes. With a background that includes over 20 years of designing & building new homes, Andrea possesses a unique perspective that goes beyond the conventional real estate experience. Away from the hustle of the housing market, Andrea finds solace in the great outdoors. Whether it's camping under the open sky or hitting the road as her husband's copilot on their Harley Davidson motorcycle, she revels in the freedom of fresh air and the wind tousling through her hair. Car shows and cruise-ins also hold a special place in her heart, where her husband’s ’72 Chevelle and ’79 Scottsdale 4x4 proudly take center stage. Andrea's commitment to her clients goes beyond professional duty; it's a reflection of her genuine love for what she does. With a mission to make each buying and selling process seamless and stress-free, she believes in providing exemplary service that exceeds expectations. Her business, flourishing on the foundation of repeat clients and referrals, stands as a testament to her passion and dedication. In essence, Andrea is more than a Realtor®; she is a dedicated professional, a loving family person, and an adventurous spirit who brings a unique blend of expertise and warmth to the world of real estate.
Andrea Dyer - Highlands Elite Real Estate
Cookeville, TN 38506
United States